Trade Show Magician for Exhibitions, Conferences & International Events
At a busy trade show, getting people to stop at your stand is one of the biggest challenges.
Magic gives people a reason to stop.
I’m Bob Pound, a professional trade show magician with more than 30 years of experience performing at corporate events, exhibitions and trade shows in the UK and internationally.
I have worked at major business events including EBACE in Geneva, events in Cannes and Workday Rising in Barcelona, as well as corporate exhibitions and conferences throughout the UK.
Magic That Brings People to Your Stand
A trade show magician should do more than simply entertain.
The aim is to attract attention, create conversation and give your team an opportunity to engage with potential customers.
I perform close-up magic directly on or around your exhibition stand, creating genuine reactions that naturally attract the attention of people walking past.
A small group quickly becomes a larger group.
Once people have stopped, your sales team has the opportunity to introduce themselves, start conversations and explain what your company does.
“Asking Bob to perform at our recent trade show was the best decision we’ve ever made. Not only was he an absolute hit with all the delegates, even the speakers were flocking to our stand which was like gold dust. He drew delegates in that would have otherwise walked straight past. They were lining up for Bob which led to them talking to our sales team after. Bob integrated our brand and service into his tricks which was incredibly clever and made us look super good.
If you want to increase your trade show traffic and your ROI, then look no further than Bob Pound.”
Samantha Du Toit, Head of Marketing, RED Global
Bespoke Magic Built Around Your Brand
Where appropriate, I can create or adapt magic specifically around your company, product or message.
Your company name, branding, product or key message can become part of the magic itself.
Rather than simply hiring a magician who happens to be standing on your exhibition stand, the performance can feel like it has been created specifically for your company.
Bespoke magic can be particularly effective for:
Product launches
New services
Brand messages
Exhibitions
Technology demonstrations
Conferences
Lead generation campaigns
If you have a particular product or message you would like incorporated, I am always happy to discuss what might be possible.
Turning Attention Into Conversation
Getting somebody to stop is only the beginning.
The magic can be structured to create a natural opportunity to introduce the visitor to a member of your team.
This means entertainment becomes part of your exhibition strategy rather than something completely separate from it.
I can work with your sales and marketing team before the event to understand what you want visitors to know and how you would like conversations to develop.
Experienced International Trade Show Magician
I have performed at exhibitions and corporate events both in the UK and internationally.
My international work has included EBACE in Geneva, events in Cannes, and Workday Rising in Barcelona.
Working at large international events requires a different approach from performing at a private party.
The environment is busy, people are moving constantly and you often have only seconds to capture someone's attention.
The magic needs to be visual, engaging and quick enough to stop somebody without making them feel trapped.
Magic for Conferences and Exhibitions
Trade show magic can work particularly well for:
Exhibition stands
Conferences
Technology events
Business expos
Product launches
Hospitality areas
Networking events
Client events
I can perform continuously throughout the day or at selected times depending on your exhibition schedule.
Creating a Crowd
One of the advantages of live magic is that reactions attract attention.
When somebody suddenly laughs, gasps or calls their colleague over, other visitors naturally want to know what is happening.
That creates interest around the stand without needing somebody to aggressively approach people in the aisle.
The atmosphere remains friendly and entertaining while still giving your company an opportunity to engage with potential customers.
Close-Up Magic That Works in a Busy Exhibition Hall
Trade shows can be loud and crowded, so the material I perform is selected specifically for the environment.
The magic can be performed quickly for a handful of visitors or for a larger group that has gathered around the stand.
No stage is required, and I can work within the space available on your stand.
More Than Just Entertainment
My role at a trade show is not to compete with your sales team.
It is to help them.
The magic creates the introduction.
Your team can then continue the conversation.
Before an event, we can discuss your objectives, the type of visitors you want to attract and any important messages you would like incorporated into the performance.
Capturing Genuine Reactions
With permission, I can also capture selected moments from my point of view using smart glasses.
This can create engaging footage of genuine reactions on your stand, which may be useful for internal communications or social media after the event.
Any filming would always be discussed and agreed in advance.
Trade Show Magician in the UK and Internationally
I am based in the UK but regularly travel for corporate work.
Whether your exhibition is in London, elsewhere in the UK or overseas, please get in touch.
If you already know your exhibition dates, location and stand details, I can discuss how magic could work within your space and what could be created specifically for your company.
Check Availability for Your Trade Show
If you are exhibiting at a trade show, conference or business event and would like to discuss using magic to attract and engage visitors, please get in touch.
Send me the event name, dates, location and a little information about your company and objectives.
We can then discuss the best approach for your stand.